Consider an ETF as a company stock that invests in certain things - like in S&P500 index, shorting of S&P100, fixed income of anything like emerging markets, gold, even in something as specific as homeland security. In essence, they can invest in anything and can work with either up or down market.
If you are investing more than $5000, ETFs are better than mutual funds due to cost savings. However, there are usually transaction fees (every time you buy more shares or sell shares). Find brokerage firm or a bank that charges low fee (based on your total investment with them) or NO FEE.
Tips
Find the right brokerage/bank with very low or no fee if you maintain balance.
Invest your retirement money in ETFs.
Resources
ETF Browser from Yahoo
Filter by "bear market" to see short and ultra-short ETFs
Brian T Mikes - Dynamic Wealth Report
Weekly Top 10 ETF Rankings from Trader Planet
ETFs 60 seconds guide from Fool
ETFGuide.com
ETF Investing Guide from Seeking Alpha
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